The Importance of Video Optimisation and Video SEO

Online video has gone beyond the mere stance of simply being a source of information and entertainment. Over the years, video has gained increasing popularity as a powerful and effective marketing tool for online and offline businesses. Video marketing presents easy and cost-effective options to target potential customers on a global scale. Hence, it has become crucial to opt for video optimisation to acquire an edge over your competitors in the fierce global online market.

Video sharing websites such as YouTube and WordPress have become a household name. According to recent statistics, these video sharing websites get millions of hits and search queries each day, which are based on specific information, or product and service details. Hence, these sites have emerged as an ideal hub to market your brand, product or services. Creating your own product or service video and optimizing it can help you to target potential customers.

Posting and optimising videos of company resources, products, or services can effectively boost web traffic. Video Optimisation establishes and popularizes your brand identity positively. Many businesses are turning to video optimisation to drive targeted traffic to their website.

Benefits of Video Optimisation

Mentioned below are some proven benefits of video optimisation,
• Video optmisation offers greater visibility on video resource sites such as YouTube or Google Video. Hence, the probability of viewers locating your video increases significantly.
• Optimised videos rank higher in the search engine result pages (SERPs).
• Statistics prove that 87 million people searched for online videos in 2008. Out of the total volume of search results, 58% searches were displayed in Universal Search results. Video optimisation helps to list your videos in the search results.
• Video optimisation can assist in making your video in ‘going viral’, thereby achieving greater popularity on video sharing and social websites.

OrganicWithSEO team of SEO professionals delivers cutting edge SEO for all budgets and on time. Contact Organic With SEO at SEO Brisbane | SEO Sydney | SEO Melbourne | SEO Perth | SEO Sunshine Coast and SEO Australia to discover the top SEO campaign for your firm.

Hear me and other speak at Web Wednesday SEO event.

Check out this video and listen to an exciting line-up of search engine optimisation (SEO) experts who attended a Web Wednesday event, a monthly internet and marketing related event run by The Creative Collective.

Answering SEO questions from the audience were Edmund Pelgen of Market Reach, Andrew Plimmer of SunCoast Internet, Lisa Evett of The Creative Collective and myself representing OrganicWithSEO.

Here you go, I have listed below some popular questions that were raised during the event :

1. What are some of the tactics/strategies used ‘back in the day’ that would never work today?
2. When did things start to change i.e. when did seo start to become important?
3. What impact can SEO have on your business?
4. Talk us through your methodology for on page optimization? (Content, alt tags, links, h1, h2, image names, page titles, page descriptions, Meta data.
. Some people say that page descriptions, titles etc don’t matter -- what’s your spin on this?

Plus heaps more.

Come and hear me speak as a panelist at an exciting event on the Sunshine Coast soon!

As you know I work in the field of internet marketing.I am excited to have been asked recently to be a panelist at an event called Web Wednesday being held on the Sunshine Coast on the topic of search engine optimization or SEO.

Web Wednesdays are monthly internet and marketing related events run by award winning local create agency, The Creative Collective. They’re a great place to meet other business owners and see what they’re doing when it comes to anything internet related, gain advice from industry professionals in an informal setting and generally learn and gather new knowledge to apply in your own business.

Join me at the next event on Wednesday 11 February where myself and two more of the Coast’s leading search engine optimisation specialists will share top tricks to improving your website’s ranking and be available for q & a at the end!

At the event we’ll share:

* Our top on page optimization tricks
* Are paid listings worth investing in for back links?
* How to conduct a mini website analysis on your site so you know where you are strong and where you are weak
* How to check out what your competitors are up to and emulate their success
And much more.

The event will be held on Wednesday 11 February, 6pm – 8pm at the Mooloolaba Surf Club, Sunshine Coast, Queensland, Australia.

Tickets are just $27.
Secure your ticket now: Just drop us an email.

And feel free to forward this email to anyone else you think might be interested too!

Thanks
Bipul Kafley