A Brisbane SEO Insider Reveals Why Designing A Website Is Not Enough For Search Engine Success”

Most small to medium businesses understand the importance of having a website in terms of their business. Websites are as essential as business cards or business name registration for a modern business owner.The problem arises that most businesses don’t understand that just having your local web developer create a website for you is not enough. You need to continually work on strategies to build your online reputation through search engine optimisation. Brisbane SEO expert Bipul Kafley, likens it to buying a car and then not filling the tank with petrol, or having it regularly maintained. Your website just won’t go very far!

There is no point in having a website if no one knows that it exists. What businesses need to do is undertake some essential ongoing website maintenance.

Here are my top website maintenance tips for success in SEO Brisbane.

1. Check under the bonnet first!

The first maintenance check each business owner needs it to review the metatags for their website. The metatags are equivalent to looking under the bonnet of your car at the engine. The metatags contain information such as the page title, description and keywords for your website. Given the infancy of Brisbane search engine optimisation, the majority of web designers do not know the correct items to go into these metatags, or how to source the information.

Keywords are the equivalent of the oil in the engine – without the correct keywords then the website will be clunky. Selecting the right keywords for a business is both a science and an art and involved detailed research and statistical analysis on what people are searching for on the net. Keywords should never be something done by the client in isolation of professional advice from an experienced search engines firm.

The other thing to watch is that keywords are not a set and forget item on your site. People across the world change the words they type into search engines all of the time. Keywords are an evolving thing – so what were the correct keywords last year many not get the same results this year. You need to continuously monitor the evolution of your keywords for maximum results.

2. Watch the accessories

Just like a car, not all accessories are desirable or useful for your website. Some accessories if incorrectly applied can seriously damage your reputation such as flash graphics or movies on your front page. You need to talk with a specialist SEO firm to get advice on which accessories will add value to your site and which ones will negatively affect the value of your site.

3. Next check the body

The body copy of your site needs to be optimised for your keywords. This means that search engines can easily find your keywords on your page when their spiders crawl your page. Unless your web copy is optimised for your keywords, you will not rank highly in search engines.

4. Check out your competition

Every car owner likes to check out their neighbours cars. In the internet world this equates to checking out your competitors’ sites to see what they are doing well, things you are doing better than they are and what you need to do to beat them. This takes time and detailed research to find out and generally you will need the services of an experienced search engine firm to gather the correct data.

5. Promote yourself

Unless people know your website exists, it is like having a brilliant new car but keeping it locked up in a garage where no one can see it. You need to implement measured and natural strategies to market your website through things such as inbound links.

Links are seen as votes of confidence by search engines, but the main difference is they are looking for votes from reputable friends and not people you have paid to vote for you. If you want people to know about your business, you need to adopt a considered link building campaign over an extended period of time in order to boost your reputation.

So, if you want more than just owning a website and if you want people to find your site on the search engines then you need to hire a specialist Brisbane SEO firm to help you maintain your site for maximum results.

Brisbane SEO Specialist Says “Most Websites Have Fundamental Flaws”

Brisbane SEO Specialist Bipul Kafley was quoted as saying that most websites owned by small to medium sized businesses have fundamental flaws that means they don’t achieve the search engine rankings they desire. “Businesses need to learn the essentials of Internet Marketing”, Brisbane based Bipul said. Search Engine Optimisation is a critical business and marketing skill which today is as essential as understanding a balance sheet. Managers who don’t take the time to understand the critical components of SEO will see their business website underperforming in comparison to its potential and will open up your niche for your competitors.

Why Hiring Just A Web Developer Rather Than An Internet Marketing Professional Or An SEO Firm Is Bad For Your Business

Many businesses have hired web design and development companies to create their websites, and through their lack of SEO knowledge do not realise that not all developers understand the role of search engine optimisation. Brisbane search engine optimisation industry is still in its infancy, with very few qualified search engines firm available to help businesses through the minefield.

Businesses often end up paying thousands of dollars for web sites that do not rank in major search engines, or that don’t convert site visitors to customers. These sites are traditionally created by graphic designers who have branched out into website development without a full understanding of the latest trends and developments in SEO.

The Top 7 Questions You Should Ask Your Web Designer or Development Company from Brisbane Search Engine Optimisation, OrganicWithSEO

Brisbane SEO firm, OrganicWithSEO suggests businesses ask their web designers the following questions before determining whether or not to offer them your project:

1. What process do you use to determine what are the correct keywords for my website?

 If they ask you to provide them with a list of keywords and only use these keywords you can be assured they don’t have the SEO knowledge required to get your website optimal rankings. Determining the correct keywords for your site is a science that involves extensive research on your market and your competitors. A good SEO firm will advise you on the proper use of these keywords as well as provide you with information about traffic, your target market niche and mega and micro niches related to your keywords.

2. What is your opinion of Flash home pages?

Flash pages look attractive but can be search engine poison if done incorrectly. Home pages are generally seen as the most important part of a website by search engines and are vital for your company branding. Unless you have significant keyword rich text on your front page, your page will appear as a blank screen for the search engines, and you will not rank in the search engine results. Generally you need a minimum of 300 words of text on a page in order to be optimised for the search engines.

3. Where are keywords used on my page?

Smart developers know that keywords should be included in page titles, URLs, document text, anchor text, headings and alt tags. They are not just to be included in the keywords section at the top of the web page. The critical part is the overall keyword strategy for the page – just placing the words does not necessarily improve your rankings. The strategy behind the keyword placement is the art.

4. How should we go about link exchanges, web rings and link sites?

Linking is a critical strategy for search engine optimisation, but if done incorrectly and if it appears unnatural, it will damage the credibility of your site. In general massive numbers of link exchanges, web rings, link sites and unethical link exchange should be avoided at all costs.

5. Can I make my site look bigger by adding lots of articles?

The answer to this is it depends. Content is king whether this is articles, videos, podcasts and blogs. If your articles are unique and relevant, full of the right number of keywords and are not subject to copyright then they are a great tool to boost your search engine ranking. If not, then you may fall foul of duplicate content penalties and lose all SEO benefits of the content. Always seek SEO expertise on this issue if you are not sure.

6. I want my business name and keywords in my URL.

URLs can be a useful SEO tool. The best URLs for SEO are ones that contain your keywords and having your keywords in your URL will add value to your SEO campaign. If your business name contains your keywords that is great, if not be aware that you will not be maximising your website potential. 2-3 keywords in a domain name is quite acceptable.Tip is to balance the URL by making it short , catchy and possibly by choosing the right keywords.

7. I have heard I can hide my keywords so only search engines can see them and not people as a way of boosting my rankings. Can you do that?

The answer should be a resounding NO! That is called a black hat strategy and will see you severely punished in the search engines. Any web designer who even entertains the possibility of doing that for you is the wrong person to be developing your site. Here at OrganicWithSEO we follow the SEO Code of Ethics written by Bruce Clay — suggested guidelines to promote honest and logical search engine optimization. OrganicWithSEO only uses qualified and ethical internet marketing professionals.

SEO in Brisbane, while still a developing industry, can make a significant difference to the business performance and ROI of a website. “Take the time to learn the essential SEO questions and you will be more likely to see your website appear in the top rankings” said Bipul, OrganicWithSEO, Brisbane SEO firm.