Forget Billboards TV Radio Newspaper

Around 85% of website visits are guided by search engines. That is a staggering statistic considering how many businesses spend most of their online marketing budget on factors other than search engine optimization (SEO). While banner advertising, reference website listing, and even the expensive referrals from other websites and companies affect some inflow of traffic to the company website, search engine optimization (SEO) has to be the elephant in the room.

Let’s take as an example our very own Brisbane, Australia based SEO Company. Without SEO, even OrganicWithSEO would be lying at some corner of the enormous World Wide Web waiting desperately for visitors. Have you ever seen a large billboard with OrganicWithSEO on it? Has OWS ever appeared on your TV? Have you ever heard of its name in the radio, let alone the term SEO itself? Have you ever seen any SEO company’s name in the classifieds section of the newspaper, never mind that of OWS? If your answer is yes to any of these questions, then you must be in a strange place that nobody else has been to.

You got to this website because you were looking for a search engine optimization company and thought the best and easiest way to do that would be to type SEO or something of that nature on Google search. And here you are, we got you here like a mouse after cheese, using one very small, relatively inexpensive piece of it. The value of SEO, therefore, lies in being able to generate qualified leads and bring them directly through to the company website by utilizing their search words. In this way, they will find what they were looking for, and so will the company. It’s a win-win situation!

Brisbane SEO Specialist Says “Most Websites Have Fundamental Flaws”

Brisbane SEO Specialist Bipul Kafley was quoted as saying that most websites owned by small to medium sized businesses have fundamental flaws that means they don’t achieve the search engine rankings they desire. “Businesses need to learn the essentials of Internet Marketing”, Brisbane based Bipul said. Search Engine Optimisation is a critical business and marketing skill which today is as essential as understanding a balance sheet. Managers who don’t take the time to understand the critical components of SEO will see their business website underperforming in comparison to its potential and will open up your niche for your competitors.

Why Hiring Just A Web Developer Rather Than An Internet Marketing Professional Or An SEO Firm Is Bad For Your Business

Many businesses have hired web design and development companies to create their websites, and through their lack of SEO knowledge do not realise that not all developers understand the role of search engine optimisation. Brisbane search engine optimisation industry is still in its infancy, with very few qualified search engines firm available to help businesses through the minefield.

Businesses often end up paying thousands of dollars for web sites that do not rank in major search engines, or that don’t convert site visitors to customers. These sites are traditionally created by graphic designers who have branched out into website development without a full understanding of the latest trends and developments in SEO.

The Top 7 Questions You Should Ask Your Web Designer or Development Company from Brisbane Search Engine Optimisation, OrganicWithSEO

Brisbane SEO firm, OrganicWithSEO suggests businesses ask their web designers the following questions before determining whether or not to offer them your project:

1. What process do you use to determine what are the correct keywords for my website?

 If they ask you to provide them with a list of keywords and only use these keywords you can be assured they don’t have the SEO knowledge required to get your website optimal rankings. Determining the correct keywords for your site is a science that involves extensive research on your market and your competitors. A good SEO firm will advise you on the proper use of these keywords as well as provide you with information about traffic, your target market niche and mega and micro niches related to your keywords.

2. What is your opinion of Flash home pages?

Flash pages look attractive but can be search engine poison if done incorrectly. Home pages are generally seen as the most important part of a website by search engines and are vital for your company branding. Unless you have significant keyword rich text on your front page, your page will appear as a blank screen for the search engines, and you will not rank in the search engine results. Generally you need a minimum of 300 words of text on a page in order to be optimised for the search engines.

3. Where are keywords used on my page?

Smart developers know that keywords should be included in page titles, URLs, document text, anchor text, headings and alt tags. They are not just to be included in the keywords section at the top of the web page. The critical part is the overall keyword strategy for the page – just placing the words does not necessarily improve your rankings. The strategy behind the keyword placement is the art.

4. How should we go about link exchanges, web rings and link sites?

Linking is a critical strategy for search engine optimisation, but if done incorrectly and if it appears unnatural, it will damage the credibility of your site. In general massive numbers of link exchanges, web rings, link sites and unethical link exchange should be avoided at all costs.

5. Can I make my site look bigger by adding lots of articles?

The answer to this is it depends. Content is king whether this is articles, videos, podcasts and blogs. If your articles are unique and relevant, full of the right number of keywords and are not subject to copyright then they are a great tool to boost your search engine ranking. If not, then you may fall foul of duplicate content penalties and lose all SEO benefits of the content. Always seek SEO expertise on this issue if you are not sure.

6. I want my business name and keywords in my URL.

URLs can be a useful SEO tool. The best URLs for SEO are ones that contain your keywords and having your keywords in your URL will add value to your SEO campaign. If your business name contains your keywords that is great, if not be aware that you will not be maximising your website potential. 2-3 keywords in a domain name is quite acceptable.Tip is to balance the URL by making it short , catchy and possibly by choosing the right keywords.

7. I have heard I can hide my keywords so only search engines can see them and not people as a way of boosting my rankings. Can you do that?

The answer should be a resounding NO! That is called a black hat strategy and will see you severely punished in the search engines. Any web designer who even entertains the possibility of doing that for you is the wrong person to be developing your site. Here at OrganicWithSEO we follow the SEO Code of Ethics written by Bruce Clay — suggested guidelines to promote honest and logical search engine optimization. OrganicWithSEO only uses qualified and ethical internet marketing professionals.

SEO in Brisbane, while still a developing industry, can make a significant difference to the business performance and ROI of a website. “Take the time to learn the essential SEO questions and you will be more likely to see your website appear in the top rankings” said Bipul, OrganicWithSEO, Brisbane SEO firm.

“Are SEO Providers in Brisbane Comforting You To Buy Their Services and SEO Packages With Promises Like ‘Guaranteed Rankings?” Watch Out! Says OWS SEO Brisbane Company

Guaranteed Top 5 Ranking

No one can guarantee you a #1 ranking — unless they own search engines , Guaranteeing you the top # 1 position is nothing but ‘Misleading’. You may say, ABC SEO Company promised me the top # 2 ranking in Google and I now rank # 2. Ask yourself these questions before you throw away your hard earned dollars every month to the SEO Sharks

Ö Are my Keywords competitive?

Ö Am I getting more enquiry or traffic with these rankings?

Ö Are my leads qualified?

Ö Are your site visitors generous enough to spend some time on your website and know about your brand, services and products?

Ö Are your site visitors being converted to buyers or subscribers and participating in surveys etc? There are lot of questions to ask.

There’s more to look out for, but if a company ‘guarantees’ search engine position through Search Engine Optimisation (SEO), it’s a trick. There is no such thing as guarantees however with hard work and consistently applying ethical SEO techniques to your site, one can guarantee ‘the boost in site traffic, more visibility and branding’

OWS rank number #2 for “website optimisation Brisbane”. GREAT! But is it really the ‘ONE WORD’ that OWS want to rank for and cannot live without. The answer is …

In general terms, business websites that are poorly structured fail to support the unique selling proposition of an organisation. With the support of a Search Engine Optimisation (SEO) specialist, you can focus your website on the primary niche or theme associated with your business.

You help define the niche target groups or categories of information that highlight your webpage content to the search engines, and this is achieved through powerful keywords that are tied to the search terms and phrases being used in the web browser. In turn, this information provides details about the types of content required to target your niche audience. OWS avoids targeting individual terms for key search engine rankings, and instead focuses on working with multiple terms associated with your niche theme..

OrganicWithSEO implements ethical SEO techniques and make websites better by adhering as closely as possible to search engine guidelines. No magic, just professional experience, building and marketing websites. This is all that’s needed to get better placement in Google, Yahoo and MSN. All by practising ‘White Hat SEO’ or ‘Ethical SEO’.

SEO Sharks are out there! Research more & Shop Around!

Brisbane Demands Search Engine Optimisation (SEO) Services

The question has been asked, “Is Brisbane ready for Search Engine Optimisation?“ A rousing “YES!” has been the answer from small businesses across Brisbane who are suffering significantly from a national slump in retail sales.

Fewer than 17% of Brisbane business owners understand the critical impact of search engine optimisation (SEO) services for their online marketing, but 100% realise the importance of getting their website noticed by thousands of potential customers, but just don’t know how.

Reliance on quality online sales and marketing has become critical in a period of national economic hardship, and SEO specialists have been identified as central to strengthening the positioning of small businesses in Brisbane.

The demand for search engine optimisation services is strong in Brisbane and around Australia; there’s awareness that for a business to be successful, it requires a strong online presence and first-class internet marketing, however in most cases, we’ve found in-house skills to deliver SEO friendly websites is lacking across the small to medium business sector.

Importantly, unlike many other SEO service providers, OrganicWithSEO is one of few SEO specialists that professionally and accurately assess your website for more than its keywords and site visitor statistics! We take a holistic and ethical approach that is proving to be unmatched in the Brisbane market.

To get your site noticed in search engines like Google, the new-generation search engine Cuil, Yahoo, Ninemsn or Alta Vista, search engine optimisation for businesses requires careful analysis of the way users navigate through your website.

Because of the strong investment by OrganicWithSEO into research and development, we guarantee that with our refreshing ethical approach to SEO, your business receives accurate and time-sensitive support in tightening your web copy, and ensuring your site gets noticed. Our reputation is your guarantee of success.

OrganicWithSEO – Specialising in Search Engine Optimisation & Internet Marketing
http://www.organicwithseo.com/