WHAT
PRECISELY DOES
ORGANICWITHSEO
DO TO OPTIMISE
MY WEBSITE?
Many of our competitors will try and baffle
you with jargon or worse, will keep their SEO methodologies
secret. OrganicWithSEO believes in educating
our clients about SEO. We believe in being totally open about
the process we will follow and what we will do with you for
your website.
SEO is not a complicated process ... but
it is one that requires constant attention to gain and maintain
results.
Untargeted traffic is not the goal for SEO
– you need to ensure you are attracting the right people
with the right level of interest to your website. OrganicWithSEO
believes in getting you search engine placement results …
but only in areas likely to attract qualified customers –
people who genuinely are interested in buying your product
or services.
OrganicWithSEO follows an
8 step methodology to ensure your website is running as smoothly
as a finely tuned racing car.
STEP 1: SEO INITIAL SITE EVALUATION
We start with gaining a detailed understanding
about your business goals and priorities and how you want
your website to assist you meet those goals. We need to know
if you are looking for a rapid spike in traffic or sustained
growth in your search engine placement, as
your SEO marketing strategy will be affected by your SEO goals.
We work with you to complete an initial
analysis of your website and your key competitor's websites
to determine what works, what doesn't and what needs to be
improved. We assess your universal search results on common
keywords to determine your current website rankings. There
are more than 200+ variables that are taken into account in
search engine algorithms and each factor needs to be considered
as part of this analysis.
STEP 2: KEYWORD RESEARCH
Once we are clear on your SEO goals and objectives we start
detailed research on your keywords using our SEO toolkit.
Keywords are the words customers type in search engines to
find your site. Some keywords are very competitive, which
means there are a large number of websites all targeting those
words. Others have much less competition and can be brilliant
to attract targeted niche markets to your website.
All businesses could choose literally hundreds
of keywords for their website. The challenge comes from selecting
the optimal few and researching them to discover the numbers
of people are looking for them and how much competition exists
for those words.
We start with the list of keywords you
provide and then supplement these words with our own recommendations
based on our research. At OrganicWithSEO,
Brisbane's Internet Marketing specialists, we
have the best SEO tools and extensive experience to provide
you with a list of optimal keywords for your website.
When looking at keywords we assess factors
such as daily search activity on those keywords, as well as
other competing pages that rank against those keywords on
the major search engines.
To get the best search engine placement
rankings you need to optimize your website with the
best keywords in the right locations in your website. If this
is done correctly you will generate maximum qualified traffic
to your website and improve your online performance.
Keyword effectiveness also is dependent on the relevance of
your web content or web words. You need to have high quality
content on your website that supports the keywords that you
are targeting. OrganicWithSEO has alliances
with SEO Copywriting
specialists and other specialists
in Internet Marketing, Australia to help make
this job easy for you.
STEP 3: COMPETITOR ANALYSIS
Understanding precisely why how and why your competitors rank
as highly as they do is a critical part of creating your website
optimization strategy. The challenge is that competitor analysis
for Search Engine Optimisation (SEO) can be challenging and
very tedious for most people unless they have the right SEO
toolkit.
In undertaking your competitor analysis
we talk with you, your employees and your key users to find
out more about your competitors. We then run a number of analysis
reports on your key competitors including on factors such
as keywords, key phrases and links.
STEP 4: SEO STRATEGY AND RECOMMENDATION
Once we have completed the research and analysis steps we
then produce a detailed recommendation report outlining the
blueprint for your website optimization strategy. This report
also provides you with clear benchmarks to use to measure
your return-on-investment of your SEO strategy.
Some SEO companies that promise instant
organic results operate by using "black hat SEO strategies".
These strategies are seen by search engines as spam and search
engine companies quickly penalise unwary companies by permanently
black-banning their websites. Can your business afford
to have your website permanently closed down? There
is no need for spam strategies in the search for the best
web position.
All SEO strategies that OrganicWithSEO
recommend are what are called "white hat SEO strategies".
That means we always operate 100% within the boundaries of
correct SEO practice and all results are natural, sustained
and effective.
STEP 5: SEO STRATEGY IMPLEMENTATION
During our next step – implementation, we start with
personally assessing your current website content for keyword
distribution and placement across multiple areas of your site.
While we at OrganicWithSEO
use a number of SEO tools to assist our process, we do not
rely on statistics alone but call on our judgement to determine
optimal page editing for the correct keyword density,
frequency and distribution. We may also recommend
additional areas on your website where new content is needed
to maximise your results.
STEP 6: SEO LINK DEVELOPMENT
The next area we assess is link popularity. The number of
incoming links to your site is an important criterion in determining
where your site appears in the search engine results pages.
There are two main aspects of link development:
• Internal Link Structure
• Incoming/Outbound Links
OrganicWithSEO provides recommendations
to make your site easy for search engine spiders to crawl
and to assist them to find your most relevant information.
Search engines take links seriously as it is mainly through
your links you are classified as a subject matter expert.
One way links are great, especially if they come from quality
and authoritative sites. The objective with linking strategies
is to develop high quality incoming links from sites that
compliment or supplement your keyword areas.
At OrganicWithSEO we validate
your links, recommend new quality links, highlight great links
that your competitor is linking to and most importantly assist
you in link development. If there are spam type links on your
website we will alert you so that you can take corrective
action. OrganicWithSEO does not join link
farms.
Through our SEO tools we identify all the pages that currently
link to your site, verify the list and provide you with the
list on a regular basis.
Search engines love new quality links as
long as these links appear to be occurring naturally. Search
engines look for "natural" linking which means a
link here today, another there tomorrow, a few more the day
after. If the links are listed too fast or are of low quality,
you are inviting your site to be banned from search engines.
OrganicWithSEO, unlike many other Brisbane
Internet Marketing companies, allocates regular time to actively
seek out other relevant directories or web sites and manually
list your site. Quality link popularity may be time consuming,
but it is well worth the effort.
We also implement other strategies such as article writing
and submission and social posting using Web 2.0 websites as
additional means of generating links.
STEP 7: SEO SUBMIT YOUR PAGES
At OrganicWithSEO we understand that effective
search engine submission is a manual process. Once we have
made required changes to your website, we generate an XML
site map and upload the sitemap at major search engines for
indexing. The right site map helps search engine spiders to
correctly index all the pages of your site – leaving
nothing behind and getting you better search engine results
How long does it take for your site to
be indexed after search engine submission? The answer is it
varies. Generally we suggest businesses allow 3-4 weeks for
full site indexing by major search engines and to see the
results of the SEO strategies on their search engine rankings.
STEP 8: SEO REPORTING
Search Engine Optimisation (SEO) of your website requires
constant monitoring and attention to ensure all gains are
maintained. At OrganicWithSEO we have extensive
reports to help you test and measure the results of your SEO
strategy against your initial benchmarks. This gives you a
firm base to help you further refine and optimise your website.
OrganicWithSEO reports include:
• Ranking Report by Keyword
• Ranking Report by Page Name
• Ranking Report History
• Domain Ranking Report
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