Image Source :Google http://www.google.com.au/analytics/

Earlier we had discussed about the benefits of implementing web analytics and its growing importance in determining your Return on Investment (ROI). Today, we would start the discussion by outlining the advantages of this tool to specific professional businesses such as the legal community.

Similar to other businesses, law firms can also easily determine whether or not their online marketing investments are generating business. By effective use of web analytics, firms can easily identify, whether or not their KPIs (website traffic, cost per leads, conversions, etc.) are being met, thus investing in the most profitable online business development resource.

How can one say that their website is the best law firm website?

To answer this question, one has to see if their website is easy to search and navigate. Does the site have relevant content and last but not the least, the total conversions (micro & macro).

Web analytics provides useful data that help analyze the above qualities of a good website. For instance:

a) The tool helps you segment the traffic on your website. For example, how many visitors visit your website via organic search, traffic generated through social media like Facebook, Twitter or LinkdIn. Visits to the company blog, newsletter subscriptions, client alerts, etc.

b) Web Analytics provides you an understanding of the content most viewed on your site by the visitors and how they arrive at the page content. Generally, the attorney bios page is most viewed by visitors in a law firm website, and this page is what leads to maximum conversions (macro). Thus, with the tool, you can make the required corrections, thereby, acquiring as well as retaining new and existing clients.

Moreover, you can also know which other pages on your site are generating traffic, as all of them in the end lead to the bios. For instance, are the Industries, Practice Areas and/or Offices section leading to an increase in traffic or is it the alerts, publications, blog posts and articles section. By gaining insight about these, we can easily identify the areas that need improvement, and create more engaging content which will lead to increase in traffic and conversions.

c) Apart from the attorney page, there are other sections (as discussed above) that also help a firm identify the clients’ interest in the firm, or helps further the sales cycle. With the tool one can easily track these micro-conversions, which include: 1) subscription to firm’s newsletter and blog, 2) following the firm on Twitter, LinkedIn or Facebook, 3) Webinar or event registration, etc.

In today’s digital world, it is imperative to have a successful online presence which can be arrived at, only if we understand the movement, demographics of visitors on our website as well as our rankings on visibility (online) scale. Implementation of web analytics along with other technical tool, will not only help you address these questions but also improve your website by keeping it error free and in line with industry standards. Presently, there are various free resources available online which can help you get information on traffic generated, competition, etc. and with a combination of both free and paid resources, one can easily better their online marketing efforts.

Google Web Analytics

Image Source :Google http://www.google.com.au/analytics/

Over the years, the web has developed to become one of the key sales driver and source of revenue generation. With the growing number of netizens, it has become imperative for organizations to understand their customer’s online behaviour and implement quick changes to satisfy their needs and expectations. Here steps in the tool ‘web analytics’ which provides you an effective way to measure and analyze user’s online behaviour. Although, in recent years, it has been gaining popularity among websites, portals, etc., there are still several enterprises that lack complete understanding of how their website can be more effective, thereby offering a WOW experience to customers and converting mere visitors to revenue generators.

Implementation of web analytics can benefit your organization in several ways, it can be used for visitor segmentation, product & service optimization, SEO (understanding the keywords used). It provides information about your visitor’s nationality, helps you identify new markets and merchandize categories, among others. With web analytics, you can implement the right solutions, even though they seem insignificant in nature, but can end up appealing more to the market. You can fix technical errors, enhance user experience in site navigation, improve existing programs like PPC, and most importantly you can prepare a cost- effective e-marketing plan. So, whether you are an e-commerce company, campaign management site, content/ media service provider, support/ self service management site, web analytics can help you determine your key performance indicators (KPI) such as success conversion rates, etc., and achieve organizational goals & objectives.

SEO or Search Engine Optimization is the process by which web designers and online marketing agencies formulate keywords for your website that will increase traffic to your page by increasing the order or ranking of your website in search results. If you are looking for a webhosting company and you type the words “webhosting companies” in your search engine, if your website provides webhosting and has been designed for search engine optimization, your website will be ranked near or at the top of the search results, depending on the effectiveness of your website’s keywords.

So what are organic rankings? Organic rankings are the search results of keywords that match the content of your website. It is organic because the terms used in a search for “webhosting companies” match the keywords on your website. Of course there are a lot of webhosting companies on the internet. SEO marketing companies use their expertise to choose the right terms and keywords to get your website to come up first or near the top of those searches.

Non-organic rankings use pay per view advertising to get their websites listed at the top of search engines. These are listed in the search results as “ad results.” People who just want information about a particular topic may not be interested in the advertised listings. They may just want the search results. That’s where organic rankings are so important. They will populate your webpage in the search results, increasing the likelihood that your website will be seen and visited.

You can find companies that do each of these things. But the best way to get the most bang for your buck is to find an online marketing agency that can do it all. OrganicWith SEO is an Australian based global full digital and online marketing agency that specializes in Search Engine Optimization with Organic Rankings in mind to help bring the most traffic to your website.

It’s been a long time coming, but we’re proud to finally announce the launch of the newly redesigned OrganicWithSEO.com

While we loved the look of our old site, we have been evolving as a company and needed a new way to showcase the kind of work we are doing now. We have completely redesigned our layout with simplicity, ease of use and a strong focus on content delivery in mind.

We believe that a great website is never truly finished. Our new website will become the launching point for many exciting new features we will be rolling out in both the near and distant future. Some of our planned improvements include integration of ecommerce cart and easy service order feature for our clients.

We truly hope you enjoy exploring our new website, and please feel free to send us comments or feedback you may have!

- The OrganicWithSEO Team

A huge thank you to everyone (Jonathan, Aloka, Heroly, Winston and the team) involved in making this happen!!

Website: www.australiannaturalhealthcare.com/

Type: Online Marketing/Web Updates

Industry: Natural Health Care & Wellness

Reach: International

Technology Deployed/Services:

• Web Updates
• Keyword Research
• Competitor Analysis
• Internet Marketing Strategy
• Search Engine Optimisation
• Web 2.0 Marketing and Web Strategy

Website: Visit Aromatherapy Companies | Colour Cosmetics Manufacturer | Private Label Skin Care Cosmetics Manufacturer| Organic Skin Care Manufacturer | All Natural Makeup Brands | Skin Care Products Manufacturer

Website: www.australiancosmetics.com.au/

Type: Online Marketing/Web Updates

Industry: Australian Cosmetics

Reach: International

Technology Deployed/Services:

• Web Updates
• Keyword Research
• Competitor Analysis
• Internet Marketing Strategy
• Search Engine Optimisation
• Web 2.0 Marketing and Web Strategy

Website: Visit Wholesale Beauty Suppliers, Cosmetology Companies, Wholesale Beauty Products | Australian Cosmetics

Client: MY FLOOR

Website: http://www.myfloor.net.au/

Type: SEO/INTERNET MARKETING

Industry: Concrete floor polishing

Reach: National

Technology Deployed/Services:

• Keyword Research
• Competitor Analysis
• Internet Marketing Strategy
• Search Engine Optimisation
• Web 2.0 Marketing and Web Strategy

Website: My Floor – Concrete Polishing | Concrete Grinding | Concrete Sealing

Client: Brainbox Software Training

Website: http://www.brainboxtraining.com.au

Type: SEO/INTERNET MARKETING

Industry: MYOB Software Training

Reach: National/International

Technology Deployed/Services:

• Keyword Research
• Competitor Analysis
• Internet Marketing Strategy
• Search Engine Optimisation
• Web 2.0 Marketing and Web Strategy

Website: Training Courses

Website: www.portablecreations.com.au/

Type: SEO/INTERNET MARKETING

Industry: Banner stands, Portable Stands

Reach: National

Technology Deployed/Services:

• Keyword Research
• Competitor Analysis
• Internet Marketing Strategy
• Search Engine Optimisation
• Web 2.0 Marketing and Web Strategy

Website: Portable banner stands, banner stands

Website: http://www.studylane.com.au

Type: ENTERPRISE SOLUTION

Industry: Education (International Student Recruitment and Booking)

Reach: International

Technology Deployed/Services:

• Requirements development
• Business Modelling
• Wireframes and mock-up
• Web Design
• Web Development
• API
• CRM
• Keyword Research
• Competitor Analysis
• Internet Marketing Strategy
• Search Engine Optimisation
• Web 2.0 Marketing and Web Strategy

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