Benefits of Implementing Web Analytics

Jun 10, 2013   //   by Bipul Kafley   //   Web Analytics  //  No Comments

Google Web Analytics

Image Source :Google http://www.google.com.au/analytics/

Over the years, the web has developed to become one of the key sales driver and source of revenue generation. With the growing number of netizens, it has become imperative for organizations to understand their customer’s online behaviour and implement quick changes to satisfy their needs and expectations. Here steps in the tool ‘web analytics’ which provides you an effective way to measure and analyze user’s online behaviour. Although, in recent years, it has been gaining popularity among websites, portals, etc., there are still several enterprises that lack complete understanding of how their website can be more effective, thereby offering a WOW experience to customers and converting mere visitors to revenue generators.

Implementation of web analytics can benefit your organization in several ways, it can be used for visitor segmentation, product & service optimization, SEO (understanding the keywords used). It provides information about your visitor’s nationality, helps you identify new markets and merchandize categories, among others. With web analytics, you can implement the right solutions, even though they seem insignificant in nature, but can end up appealing more to the market. You can fix technical errors, enhance user experience in site navigation, improve existing programs like PPC, and most importantly you can prepare a cost- effective e-marketing plan. So, whether you are an e-commerce company, campaign management site, content/ media service provider, support/ self service management site, web analytics can help you determine your key performance indicators (KPI) such as success conversion rates, etc., and achieve organizational goals & objectives.

 

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