Why Organic Rankings are Important

Mar 19, 2013   //   by Bipul Kafley   //   Blog, Search Engine Optimisation (SEO)  //  4 Comments

So you have a great idea or product that you want to promote or sell. You decide to hire a web designer to build your website. You pay a web hosting company to host your website for a monthly fee. You may think you’ve done all you need to do to start generating traffic. But you are missing one important pillar to building a killer website with strong traffic to your site; search engine optimization.

SEO or Search Engine Optimization is the process by which web designers and online marketing agencies formulate keywords for your website that will increase traffic to your page by increasing the order or ranking of your website in search results. If you are looking for a webhosting company and you type the words “webhosting companies” in your search engine, if your website provides webhosting and has been designed for search engine optimization, your website will be ranked near or at the top of the search results, depending on the effectiveness of your website’s keywords.

So what are organic rankings? Organic rankings are the search results of keywords that match the content of your website. It is organic because the terms used in a search for “webhosting companies” match the keywords on your website. Of course there are a lot of webhosting companies on the internet. SEO marketing companies use their expertise to choose the right terms and keywords to get your website to come up first or near the top of those searches.

Non-organic rankings use pay per view advertising to get their websites listed at the top of search engines. These are listed in the search results as “ad results.” People who just want information about a particular topic may not be interested in the advertised listings. They may just want the search results. That’s where organic rankings are so important. They will populate your webpage in the search results, increasing the likelihood that your website will be seen and visited.

You can find companies that do each of these things. But the best way to get the most bang for your buck is to find an online marketing agency that can do it all. OrganicWith SEO is an Australian based global full digital and online marketing agency that specializes in Search Engine Optimization with Organic Rankings in mind to help bring the most traffic to your website.

 

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